We’re pleased to announce the addition of Jen Craft to the VCA SFVS team, as our new referral coordinator. She will be leading marketing and relationship-building activities for our practice. Jen will also be working one day a week as a client service representative. Jen looks forward to working with the VCA SFVS team, our referring veterinarians, clients and patients!
More about Jen: Jen received a B.A. in history from the University of California at Berkeley and began her career as a legislative assistant on Capitol Hill before moving back to the Bay Area to try her hand at management consulting. She then moved on to a seven-year stint working in cryptography, where she learned that managing engineers is much like herding cats. She also learned how to run a business, wearing the HR, marketing and finance hats while the rest of the gang wrote code. It wasn’t until she adopted a cat from the SFSPCA in 2004 that she realized her true calling.
She started volunteering as a Cat Socializer, and quickly began working with some of the most behaviorally challenged cats, utilizing behavior modification plans to ease the animals’ adjustment to the shelter environment and make them more adoptable. Jen soon left her corporate life to be a full-time volunteer, during which time she was able to develop and teach new classes for cat volunteers, give tours of the SFSPCA campus, spend whole days in the ringworm ward with underage kittens, work on marketing plans aimed at getting the longest-term cats adopted and, perhaps most importantly, serve as a foster parent in the newly created Foster Hospice program. Jen then joined the SFSPCA as a staff member in 2009, working on the Development team, then Humane Education before finishing out her tenure in Volunteer Services.
Jen lives in San Francisco with numerous fish and two brunettes: an aged brown tabby boy and an animal-loving husband. In her free time, she volunteers with Muttville Senior Dog rescue, is working on a project aimed at keeping senior cats in their homes, and of course still visits those shelter cats that helped her find her way home to a career filled with animals.


