At a loss for how to address your pet’s behavioral problems? Are nail trims, veterinary visits and bath times unpleasant experiences for you and your furry friend?
SFVS pet behaviorist Sophia Yin, DVM, MS, is offering pet parents a free online resource so dog and cat lovers can learn the same secrets of behavior modification and handling that are used by animal behaviorists:
Read the full announcement below to learn all the details. Happy woofs and meows are in reach!
Learn the Secrets of Pet Behaviorists: New Online Resource Helps Pet Parents to Teach Dogs and Cats to Love Toenail Trims, Vet Visits, Bath Time and Medical Procedures
Do your pets love having their nails trimmed? Do they sit calmly while being bathed? Do they relish the time they spend at the veterinarian’s office? These scenarios are not as far-fetched as they may seem. There is a way most owners can teach most pets to remain calm for nail trims, grooming, veterinary visits – even those involving blood draws – or any other procedure that once sent them running for cover.
Now dog and cat lovers can learn the same secrets of behavior modification and handling that are used by animal behaviorists. Dr. Sophia Yin has released an online version of her LOW STRESS HANDLING AND BEHAVIOR MODIFICATION OF DOGS & CATS book and DVD. The abridged version (about 50 percent of the total content) is free through December 2010.
LOW STRESS HANDLING AND BEHAVIOR MODIFICATION OF DOGS & CATS (CatteDog Publishing) was written by Dr. Yin, an internationally known and best-selling author of the veterinary textbook THE SMALL ANIMAL VETERINARY NERDBOOK and the popular dog training book HOW TO BEHAVE SO YOUR DOG BEHAVES. Dr. Yin is a veterinarian and an applied animal behaviorist.
She used her comprehensive knowledge of the principles of learning combined with her practical experience to develop, test and document dog and cat handling techniques that decrease the stress normally seen in pets being handled for procedures. She wrote this book as a step-by-step how-to guide for veterinary professionals – but it is now making it available to everyone online, so anyone can transform his or her pet from fearful to calm and friendly.
“I wanted to make the information accessible to everyone,” says Dr. Yin. “Now groomers, pet owners, pet sitters, technicians and everyone else who works with pets have affordable access to this vital information.”
With text, 1,600 photos and 100+ short, narrated, instructional video clips, Dr. Yin teaches people how to quickly modify pets’ behavior and set up the environment for success. Whether the pet is petrified at the veterinary hospital, skittish around visitors at home, or just seems to dislike simple care such as grooming or toenail trims, this product can help owners tremendously. It also shows owners how they can work with their puppies and kittens to prevent problems with handling and care when they become adults.
“These humane techniques, which use systematic positive reinforcement, reduce stress for people and pets,” explains Dr. Yin.
Dr. Bonnie Beaver – veterinarian, certified animal behaviorist and past president of the American Veterinary Medical Association – agrees. “This book is a pictorial guide into the world of what to do and, as importantly, what not to do, to reduce dogs’ and cats’ fear of encounters with humans,” comments Dr. Beaver.
Dr. Yin demonstrates not only the correct techniques, but also the common mistakes people make when handling animals. By taking the book online, she hopes to improve the bond between all pets and their caretakers. (Complete online version $25.00 for 30-day access.)
- Anyone can access the free abridged version at www.lowstresshandling.com/online/abridged
- To review the complete online version of the book, e-mail Dr. Yin or Rica Roberto at firstname.lastname@example.org
ABOUT THE AUTHOR: Sophia Yin, DVM, MS, is a veterinarian, applied animal behaviorist, speaker and author of numerous scholarly articles and books about pets and their training. She is a 1993 graduate of the University of California at Davis School of Veterinary Medicine. She earned her Master’s Degree in animal science in 2001, also from UC Davis, where she studied vocal communication in dogs and worked on behavior modification in horses, giraffes, ostriches and chickens. Dr. Yin currently makes behavior housecalls, teaches dog training and kitty kindergarten classes, works at San Francisco Veterinary Specialists (www.SFVS.net), writes for several veterinary and popular magazines, and lectures and teaches workshops internationally on animal behavior and lo- stress handling. She’s on the executive board for the American Veterinary Society of Animal Behavior, the American Association of Feline Practitioners Handling Guidelines Committee, and the American Humane Association Animal Behavior and Training Advisory Committee. Dr. Yin made The Bark’s list of the 100 Best & Brightest in the World of Dogs in 2010.
ABOUT CATTLEDOG PUBLISHING: CattleDog Publishing is a veterinary-specific publishing house founded by veterinarian Sophia Yin and is located in Davis, Calif. The company focuses on educating veterinary students and the veterinary health care team about pet care and positive behavior modification of pets.
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Media Contact: Rica Roberto, (888) 638-9989, email@example.com